The Role of an Invoice Factoring Broker.
Up Dated.. 02/25/12
Do you qualify as a broker?
This is an update on my earlier article.
In my years as a Broker trainer & mentor I have learned much about people, their qualities, strong points, and background. Most importantly background.
Strong quality’s for being successful:
A sales background will qualify you for many of the following A person that knows how to approach people.. You know how to connect with your mentor quickly. We are never done learning. Weak points: A factory worker. One who has never been in a management position? One who is a follower not a leader? One who is not afraid to talk to people?
Example: I taught this person factoring, built them a website. He called me a month later and told me he received a call from a client wanting to know about setting up a factoring arrangement in transportation, simple enough. The broker called me to ask if we do that,,,Duhh..He never read his own website. He did no networking, afraid. He basically did nothing. I felt as if all of my time was wasted. The success rate of teaching may be 3 out of 20. This is why I prefer Mentoring. I am at the point where I can quote numbers and be right on the money. I know many factors and Purchase Order Funders along with their numbers & qualifications, what they charge. Why? I screwed up enough that I have learned much.
Nothing I mentioned above will work if you do not have the perseverance and patience. Of course we now have social media to deal with. PLEASE do not ignore tweeting daily or writing articles. And of all things have your website optimized. The more info you can offer the better, 10 pages and up.
Brokers: PLEASE if you have a deal you’re not sure what to do with post your question on LinkedIn immediately. You will have an answer immediately.
Listen intently on your conf. calls with factor rep. and client, this is where you learn.
A broker’s role and level of involvement varies according to the factor handling the account and the brokers own abilities. A good broker will expertly guide you through the entire process and direct you to the right factor early on. They will know which factors are more likely to accept you as a client, how much different factors charge and how long the approval process will take.
One mistake many brokers make is telling their client up front that they are a broker. This is where you can lose them. This creates a real problem early on. Why, because you don’t know squat if you have never completed a few deals, had a few turned down. At this point you should be feeling more confident. You answer this truthfully. Then explain you can be of more help and why.
This becomes very easy if you understand the industry and can explain the process fully without stumbling, once you stumble the questions come or they hang-up. But the trick is to be confident and knowledgeable. I can answer 90% of any questions; this is where they are sold. When I send the application and your name is not on it, I have no problem they fill it out and get it back. Why, because I have created a relationship first. I would go through their situation, ask the right questions and have the ability to answer all at least most of the time.
Brokers will usually walk you through application process. As questions arise, brokers seek out the answers for you. An experienced and well educated broker will be able to package a transaction for a factor saving the factor hours of legwork. The role of the broker is to expedite the factoring process for you and for factoring companies by acting as the middleman. When done right you can really come out ahead in terms of saving time and avoiding stress when using a factoring broker.
A well trained broker will place you with the right factor. Not all factoring firms are willing to take on all types of businesses. As a matter of fact most factoring companies focus on specific industries and specific levels of risk. Many factors have niche markets they specialize in. For instance there are factors that do manufacturing & wholesalers but do not do construction. Other factors just do medical. Some are in the garment industry and others do not touch it. Some do business only in the US and others do international business. These are all good reasons to contact a good broker; they can save you time and money.
Broker commissions are paid directly by the factor as a cost of marketing. When you use a broker the factor does not charge you more. The fee you pay is the same as if you contacted the factor yourself. You see, if the broker does all of the legwork the factor willingly takes a smaller cut of the deal so there is money left over to pay the broker. So as you can see, using a broker does not cost you any more then contacting a factor directly, they can save you time and set you up with the proper factor for your situation. A knowledgeable broker will have a good relationship with many factors and should understand the different nuances of the factors he’s working with. I myself think of myself as working for my clients first and creating a relationship of trust. I can collect more information by giving the client all the time he needs and as much information as they ask for, this is good for all parties, then passing this information to the proper factor and creating an introduction.
Brokers remember you are an independent business person and your first priority is satisfying your customer’s needs. I have fired many factors from deals. If they cannot move quickly and keep me in the loop then I do not work with them.
Factoring brokers represent a large portion of business for most factors. They are the sales force “so to speak, making direct contact with business’ in their part of the country.
From a factors perspective, working with brokers is usually beneficial. They bring in business that the factor otherwise would have missed and provide real insight into the client’s needs.
To sum up a good factoring broker can be an asset, since he has the ability to work with many factors and can also provide other services that the factor does not.
It is easy to find a broker if you are sold on the brokering concept you will not have a hard time finding a broker who will want to work with you. Our first suggestion would be to ask around for a referral. It is always safer to network and count on someone who has a proven track record with one of your peers.
Beware: Anyone can call themselves a broker and yet they do not have a clue on how to sell invoice factoring. I have personally had brokers contact me on what they hope is a factoring deal (most of these
Note to New Brokers: Remember this; you will not make it in this business if you do not have a mentor. Without a go to person you will screw up in your presentation and on answering questions for your client. There IS a learning curve. Do not give up; it’s one deal at a time. Listen intently on your conf. calls with factor rep. and client, this is where you learn.
A broker’s role and level of involvement varies according to the factor handling the account and the brokers own abilities. A good broker will expertly guide you through the entire process and direct you to the right factor early on. They will know which factors are more likely to accept you as a client, how much different factors charge and how long the approval process will take.
Brokers will usually walk you through application process. As questions arise, brokers seek out the answers for you. An experienced and well educated broker will be able to package a transaction for a factor saving the factor hours of legwork. The role of the broker is to expedite the factoring process for you and for factoring companies by acting as the middleman. When done right you can really come out ahead in terms of saving time and avoiding stress when using a factoring broker.
A well trained broker will place you with the right factor. Not all factoring firms are willing to take on all type businesses. As a matter of fact most factoring companies focus on specific industries and specific levels of risk. Many factors have niche markets they specialize in. For instance there are factors that do manufacturing & wholesalers but do not do construction. Other factors just do medical. Some are in the garment industry and others do not touch it. Some do business only in the US and others do international business. These are all good reasons to contact a good broker; they can save you time and money.
Broker commissions are paid directly by the factor as a cost of marketing. When you use a broker the factor does not charge you more. The fee you pay is the same as if you contacted the factor yourself. You see, if the broker does all of the legwork the factor willingly takes a smaller cut of the deal so there is money left over to pay the broker. So as you can see, using a broker does not cost you any more then contacting a factor directly, they can save you time and set you up with the proper factor for your situation. A knowledgeable broker will have a good relationship with many factors and should understand the different nuances of the factors he’s working with. I myself think of myself as working for my clients first and creating a relationship of trust. I can collect more information by giving the client all the time he needs and as much information as they ask for, this is good for all parties, then passing this information to the proper factor and creating an introduction.
If the broker does not pass you on to the factor during the application process then ask the broker how the invoices are to be funded. If they are vague or not as forthcoming as you would expect, then you might want to look for another broker or call the factoring company directly.
Factoring brokers represent a large portion of business for most factors. They are the sales force “so to speak, making direct contact with business’ in their part of the country.
From a factors perspective, working with brokers is usually beneficial. They bring in business that the factor otherwise would have missed and provide real insight into the client’s needs.
To sum up a good factoring broker can be an asset, since he has the ability to work with many factors and can also provide other services that the factor does not.
It is easy to find a broker if you are sold on the brokering concept you will not have a hard time finding a broker who will want to work with you. Our first suggestion would be to ask around for a referral. It is always safer to network and count on someone who has a proven track record with one of your peers.
Good luck in your future ventures.
Note to New Brokers: Remember this; you will not make it in this business if you do not have a mentor. Without a go to person you will screw up in your presentation and on answering questions for your client. There IS a learning curve. Do not give up. One deal at a time gets it done.
Howard Hill
HRH Funding Solutions Up_ Dated 02/25/12
Posted in business financing